Meet DDP's New Wave Branding
DDP, a dynamic player in the industry, is making waves with its recent expansion initiatives. Following the successful launch of its large-format division at the Printing United Show in Atlanta, Georgia, the company is now introducing two innovative product lines under its new branding - "DDP InkWave" and "DDP MediaWave."
InkWave Brand
The InkWave brand will take center stage for all new inks offered by DDP, with a specific emphasis on catering to the wide format printing market. This branding will be featured on a range of upcoming ink products, promising both excellence and innovation in this field.
MediaWave Line
In tandem with the InkWave brand, DDP is also introducing the MediaWave line, which will encompass all new media types. This line will include substrates tailored for wide format applications, showcasing DDP's commitment to meeting the diverse needs of its clientele.
Logo and Symbolism
The Wave brand introduces a distinctive CMYK wave logo, symbolizing the power and beauty of the natural world. It also represents the continuous flow of creativity and innovation. DDP's dedication to providing high-quality, environmentally responsible inks and media is encapsulated in this logo, reinforcing the company's commitment to customer satisfaction.
Environmental Advocacy
DDP's long-standing participation in the Whales and Dolphin Conservation (WDC) charity is emphasized in the new branding. The Wave logo serves as a visual testament to DDP's ongoing support for WDC, a global organization dedicated to protecting whales and dolphins from extinction. We are proud to use our social media identifier #dolphindefender as part of our participation and support of WDC.
Availability and Purchase
Anticipated for a fall 2023 release, DDP's InkWave and MediaWave products will be readily available for purchase through the company's ecommerce platform at www.ddp.us.